3/24/2024 0 Comments Keep calm and carry on crown![]() ![]() ![]() ![]() I can take this one step further by stating that these five requirements are not only shaping the future of the lighting industry but also other industries that offer products and services that we use every day. In a follow-up blog for Signify’s website, I explained how five converging requirements – touchless and automation, flexibility, need for data, ecosystem mindset, and wellbeing – will shape the future of connected lighting systems for years to come. This is especially true now even with the easing of restrictions regarding the indoor environment, and the concept has been echoed by other lighting industry stakeholders. Specifically, I proposed that connected lighting systems would gain greater adoption because they could become the “sensors of human experience” through telemetry and data. In an April 2020 blog for Signify’s website, I explored the idea that the disruption caused by the pandemic might bring new opportunities for the lighting industry. This growth has even exceeded industry analysts’ projections for the North American market. Despite the difficult 2020 and an uncertain 2021, there are some bright spots that we can draw strength from, including connected lighting.įor three consecutive years, I’ve witnessed strong sales of connected solutions for commercial lighting control. I would argue that this phrase is also a strong motivator as the lighting industry marches forward. Given the situation, “Keep Calm and Carry On” is a fitting motivation as we prepare for, and look forward to, a post-pandemic world. The Centers For Disease Control and Prevention has reported more than 26 million confirmed cases and more than 527 thousand deaths in the United States. As of this writing, this pathogen has infected over 118 million people worldwide and caused over 2.6 million confirmed deaths, according to the World Health Organization. Instead of fighting an enemy with military weapons, we are waging a battle against an invisible enemy known as COVID-19. I see a strong parallel between the need to continue daily life both during and beyond WWII and what we are going through now. It was not until 2000 that the word got out, when a bookshop owner in England accidentally discovered the original poster in a box of second-hand books that were purchased at auction and went on to sell copies of it, according to Wikipedia. What is remarkable is that even though 2.45 million posters were printed, few were displayed in public during the war. This phrase originated from a motivational poster produced by the British government in 1939 in preparation for World War II. I am certain that most of you in the audience have seen the phrase “Keep Calm and Carry On” featured on any number of merchandise items such as T-shirts, mugs, and so on. The tagline and image caught on and the now-famous words that were nearly lost took on a new life.Touchless lighting controls integrated with commercial connected lighting systems can help to bolster safety and health for building occupants, says Robert Lee of Signify. In 2000, a copy of the poster was re-discovered in a bookshop in Northumberland and reproduced. The majority of the printed copies were destroyed. Fortunately, events never warranted its release. The third poster with the message “Keep Calm and Carry On” was printed but reserved to be used if the war took a turn for the worse. Each featured the King’s crown along with a morale-boosting message: “Your Courage, Your Cheerfulness, Your Resolution, Will Bring Us Victory,” “Freedom is in Peril Defend it with all Your Might,” and “Keep Calm and Carry On.”Īs war broke out in Britain, the first two posters appeared on billboards, buildings, and train stations throughout the country. In 1939, the Ministry of Information, the wartime propaganda office of the British government, designed three posters to be issued in the event of war. This message of British spirit that decorates tea towels and coffee mugs has a dark origin and could have signaled the demise of Britain. Keep Calm and Carry On, Ministry of Information, 1939, .uk ![]()
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